It takes a lot to be a good marketer, amirite? Like the healthcare providers we serve, we’re constantly bombarded with new information. Whether you’re in pharma or biotech, podcasts can be a great way to stay on top of all of that news. Their hardworking hosts help us sift through the clutter and entertain us along the way.
Since we’re working at the intersection of science and communication, this list includes topics that will help you stay well-rounded and informed. From new molecules to new marketing channels, spend a little bit of your time in the car (or at the gym!) on these and you’ll find everyone leaning in to hear what you have to say.
If you enjoy listening to NPR on Saturday afternoons, you’ll like Novel Targets for the great production value. Each 30- to 40-minute episode goes deep on a specific topic and includes interviews with multiple global thought leaders. The high-science information is presented in a straightforward and helpful way that will give you context no matter what therapeutic area you’re in.
Marketing Dive claims that they’ll make you the smartest marketer in the room, but I never feel more informed than I do after an MOC commute. Those of us in the pharma community can be inspired to dream big listening to the absolute latest coming out of the marketing technology sector.
3. Tech Tonics
This is a great podcast that will help you feel connected to everything that is happening with technology in healthcare. Their interviews cover a wide range of topics from artificial intelligence to the fail-fast thinking of Silicon Valley. These are longer episodes than most of the podcasts on this list, but if you have the time you’ll learn a lot about how healthcare is embarking on the technological frontier.
If you’re a passionate storyteller, you’ll love Copyblogger. Yes, Sonia Simone is mainly speaking to the blogger audience, but with the success of rich content marketing we can all learn something from her approach. My favorite episode, “Advice for Poets, Advice for Killers,” got me hooked and I look forward to this one every week.
This is a new podcast that offers a weekly digest of news from the pharma and biotech industries. It’s the kind of podcast that is read from a script, but if you can deal with the dry tone you’ll be rewarded with 5 to 10 minutes of reliable and recent news. My advice for author Robert Cormack? Find yourself a co-host and take it off-book. We’re interested but we can’t be falling asleep on our commutes!
This is a wonderful podcast featuring interviews with the movers and shakers of the biotech industry. Sadly, host Janelle Anderson has recently gone on hiatus, but I’d still recommend checking out all of the recent interviews.
Daniel Levine asks the important questions that we all think about when we look in the mirror: Are we doing the right thing? Are we improving the lives of patients? Hear him discuss everything from “digital pills” with George Savage from Proteus to drug-resistant bacteria with Paul Grint from AmpliPhi.
Yes, Daniel Levine has two spots on this list! This podcast features the same format and hard-hitting journalism approach as the Bio Report, but with a focus on rare diseases. With the huge boom we’re seeing in this area of medicine, it helps to spend 20 minutes a week keeping up with new developments.
This is a great one to think about whether you are a social media marketing expert or novice. In each 10- to 15-minute episode, they talk about how social media features are evolving, what that means for marketers, and what is working for brands right now. It’s a great way to stay current on an important frontier for the pharma/biotech space.
Roger Dooley’s book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing is alive in this weekly 30- to 40-minute podcast. He shares fascinating insights on why consumers do what they do and how you can better understand unconscious behavior for marketing initiatives. Check out the “Print, Digital, and Your Brain” episode for immediately applicable tips on how to get great value out of print (hint: it might just be AR!).
Let’s end on something short and sweet. This customer-experience podcast comes in 10- to 15-minute episodes and helps us think about the larger customer journey that exists beyond the many different tactics that can take up our focus. Adam Toporek and Jeannie Walters cover useful topics – I particularly enjoyed the recent episode on operationalizing new channels that discussed creating that “seamless” experience that we know HCPs are looking for.