In the fast-paced world of the pharma industry, how can you be sure that you are making the most impact? There is a variety of media, so which is the right medium to choose? Well MNG Direct has found an answer to those questions in a truly innovative new solution that is launching this spring.

On Wednesday, January 10, 2018, the MNG Direct Technology Team gathered together to work on this new solution in the form of a Hackathon.

What is a Hackathon, you ask? A Hackathon is an event where a group of computer programmers, graphic designers, and project managers come together to collaborate intensively on a specific software project.

Arriving at an off-site location, the team began the day with a presentation from new Chief Technical Officer Mark Stutzman and Technical Project Manager Pat Videll. The introduction included mini-team breakouts and the goals for the Hackathon. With a clear understanding, the MNG Direct Technology Team went to work.

The energy in the room was electric. Individuals yelled out excitedly when new features or bug fixes had been completed and were ready for the Testing Team to do their thing. The Technology Team was so engrossed in what they were doing they decided to work through lunch. Now that’s dedication!

Multiple check-ins occurred throughout the day where team members would briefly describe their progress and current hurdles. If someone was stuck for too long, teammates gladly jumped in to help with the problem. Monte Bertrand became the star MVP of the day by aiding more teammates than anyone else.

The clock struck 5:00 PM, signifying the end of the Hackathon. Each member of the Technology Team got up in front of the room and shared all they had accomplished during the event. The day’s biggest hit came from Steve Caputo and Anna Endres who designed and implemented a like button and counter for articles and marketing materials.

The future of pharma marketing is coming – stay tuned!

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