Do you know that our friends at Litmus are projecting that interactive emails will be the biggest trend of 2018, surpassing even personalization? We do! That’s why we have been working hard to find a way to bring interactivity to biopharma in a way that is fair and balanced.We are currently offering four different types of interactivity – each with a unique use case that will allow you to drive deeper engagement with your HCPs.

Carousels

What are they?
A rotating series of up to 5 images

What are they used for?
Front-loading emails with more information at the top

How effective are they?
Kinetic effects like carousels increased click rates by 18.3% according to FulcrumTech

GIFs

What are they?
Moving pictures

What are they used for?
Making an image or chart more intriguing

How effective are they?
Email guru company Emma has seen GIFs increase click rates by 42%

Timers

What are they?
Tickers that count down in real time

What are they used for?
Creating a sense of urgency around an event

How effective are they?
SaleCycle shows that they can have up to a 20% increase in click rate

Videos

What are they?
Embedded videos that can autoplay on iOS devices

What are they used for?
Communicating more about your brand or advertising a longer video

How effective are they?
Wistia says that adding video to your emails can increase click rates by 300%

 Contact us today if you’re interested in what we can do for your brand!

 

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