NEW YORK, NY, September 14, 2018 – The MNG Health Media Hub has been named Best App/Digital Solution or Suite at the 10th annual PM360 Trailblazer Awards. The highly popular Media Hub is a solution that enables brands and their representatives to compliantly curate and share personalized, targeted content with HCPs in an easy, trackable, and measurable way.
PM360, a leading health-marketing industry trade magazine, is honors the pharmaceutical and medical device industries’ most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers, marketing teams, brand managers, and initiatives representing the best the industry has to offer.
Launched in late 2017, the MNG Health Media Hub is the fastest growing product in the company’s 18-year history. “We pride ourselves on our legacy of innovation,” said Mark Heinold, Chief Executive Officer. “Stemming all the way back to 2000, we’ve created new products to meet the changing needs of the biopharma and medical device industries. From Rep Mail and HCP Response, our triggered direct mail and email solutions, to Community Direct, our private, secure portal for online collaboration, we’re always looking forward to what our clients are going to need next.”
That focus on emerging needs was a driving force in the creation of the Media Hub. “We’ve listened to our clients and created features that they couldn’t find anywhere else,” said Luke Reed, Product Owner for the Media Hub. “Many brands said they weren’t getting enough use out of the assets they were creating. It takes weeks, sometimes months, to get a piece approved and then it is used only one time. The MNG Health Media Hub creates a destination for that content so it can be quickly uploaded and distributed to HCPs. Brands and representatives also have the ability to curate that content into custom galleries based on personal knowledge of individual HCP’s interests and send at their discretion.”
The winners are selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields.
To win, companies must show achievement in various areas including innovation, talent development, and social responsibility. Initiative entries, like the Best App/Digital Solution or Suite category, are evaluated on their ability to overcome challenges, skill, innovation, quality of planning and execution, and the effectiveness of the work.
Winners were honored during the Trailblazer Awards Gala at Gotham Hall at 1356 Broadway in New York City on Thursday, September 13, 2018.